Applied Reasoning

Sharper thinking for B2B knowledge businesses

Applied Reasoning is a monthly newsletter written for founders and leaders of coaching, consulting, and professional services businesses in the $250K to $1M range. You still deliver most of the work yourself, and no one on your payroll has the job of working out what AI means for your positioning, your offer, or how you grow.

I write about how AI is shaping the modern business by interviewing the founders and leaders who are leading the forefront of AI integration in their company. Each issue features a recorded conversation with an operator, founder, employee, and/or a contractor, about what changed in their work as a result of AI, what lessons they have learned from the market disruption, and what they would do differently. The conversations are available on YouTube and the articles expand on the principles taught by the interviewed professionals.

About the Author

I’m Andrew Folkler. Since 2020 I have worked alongside founders and CEOs across more than 500 projects in coaching, consulting, and professional services. Time and time again I watched business owners focus on the wrong strategy because they hadn’t correctly identified the bottleneck to their revenue and were optimizing non-constraints. I also work with a small number of founders directly, through a paid engagement called the Calibration Diagnostic and some via retainer.

The monthly issue is free. Paid subscribers ($20/month or $200/year) get full archive access and early access to other bonuses when they launch. For the first 100 subscribers, Founding Member access is available at a one-time $300.

If that’s the kind of sharper thinking your business needs right now, subscribe below.